Cameron Price, Chief Technology Officer at Mint Digital, explains how the New York and London based company creates cross platform entertainment properties for a variety of clients by fusing new media and traditional media. Clients include MTV Networks, ABC Family and the BBC.

• Focuses on creating a hybrid between new media and traditional media
• Receives revenue from clients who want to use new media to enhance a new or already existing traditional media property
• Creates communities like Islandoo where viewers can interact with television programs