Andrew Keidel and Martin Codyre, co-founders of Mod My Life, take us through the steps that led to their lifecasting website. The website reaches out to both media companies and advertisers who want a more interactive way to reach consumers as well as to viewers who are attracted to the amount of control they have over the performances.

• A website that allows users to interact with live performers over streaming video
• Auditions are held for hosts where the users can vote for their favorite host
• Plans to monetize through live interactive product placement